Genre:
Get a few more videos/images into these posts e.g. the history of music video and analyse how the conventions have developed. Also apply all the typical conventions of music video to your analysis of the another video. Then move onto the conventions of the indie video sub genre. Can you find any vidoes that break the rules - use general genre theory - all genre texts combine the "same but different" (Nick Lacey 1999)
Branding:
Remember to move onto branding - definitions and how it has been used in the music industry - get a couple of artists with strong brand images and analyse their media products - videos, album covers etc...
Audience: Define your target audience
Remember to use all your demographic and psychographic profiling - Maslow, Young and Rubicam- cross cultural characteristsics and niche consumer groupings - get an image of Maslow's pyramid to put in your post etc...
Well done! Miss McNulty
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