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This video by Eminem and Rihanna is a hybrid music video. It has the well known genres of Rap and RnB, however, this video is more hiphop through the mise en scene of the background, the leather clothing, Eminem's tattoos and the 'bling' that is featured, mainly on Rihanna. It was a very successful video and it had 165,777,665 views on youtube. This video mixed together the two sub-genres conventions and produced a well known, multi-viewed and very popular video with well known artists and actors, which included Megan Fox and Dominic Monaghan. There is a mix of race in this video, Eminem, Dominic and Megan Fox are white and Rihanna is mixed race, this widens the audiences appeal. As Eminem is a white rapper, his audience expends out from typical rap audiences. There is the typical use of camera shots, close ups, slow motions, the male gaze. Typical editing, use of CGI and green screen, jump shots and invisible editing. The lighting is very typical of these genres, the low key lighting and side lighting shows the narrative fits with the visuals. The video expressed what is happening in the world today to make audiences aware of this but the video also lets audiences escape everyday life by listening to it.
By Romany
This video by Eminem and Rihanna is a hybrid music video. It has the well known genres of Rap and RnB, however, this video is more hiphop through the mise en scene of the background, the leather clothing, Eminem's tattoos and the 'bling' that is featured, mainly on Rihanna. It was a very successful video and it had 165,777,665 views on youtube. This video mixed together the two sub-genres conventions and produced a well known, multi-viewed and very popular video with well known artists and actors, which included Megan Fox and Dominic Monaghan. There is a mix of race in this video, Eminem, Dominic and Megan Fox are white and Rihanna is mixed race, this widens the audiences appeal. As Eminem is a white rapper, his audience expends out from typical rap audiences. There is the typical use of camera shots, close ups, slow motions, the male gaze. Typical editing, use of CGI and green screen, jump shots and invisible editing. The lighting is very typical of these genres, the low key lighting and side lighting shows the narrative fits with the visuals. The video expressed what is happening in the world today to make audiences aware of this but the video also lets audiences escape everyday life by listening to it.
By Romany
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