Today's charts consist of the most popular sub-genre around, Pop! The most popular artists around, which many audiences listen to are; Lady Gaga, Bruno Mars, Pixi Lott, Katy Perry, The Script, The Saturdays, JLS, Alexandra Burke, The Wanted, Robbie Williams and Take that all feature in the Top 40 and most of these artists feature in the Top 20. This shows how popular this genre is and how the artists and the record companies have target the right audience to insure multiply viewings and multiply sales on singing and albums.
Bruno Mars (24th October) is this weeks number one with the song: 'Just The Way You Are'. This pop song was released over 5 weeks ago and it has never left the top 5 since it was released. This shows how a good branding image, likability and a sex object appeals to his primary audience of females but he is also a role model to young men as they copy his dress sense and aspire to be like him. The video also creates multiple viewings as he uses a well known actress to appeal to young men.
There is typical use of cimenatography in this video, close ups are used on Bruno Mars and Nathalie Kelley to get across the narrative of this video. The lyrics illustrate the visuals completely. This is rare for a music video, especially a music video in todays society where the well known artists create amazing videos with lots of CGI and they don't connect to the lyrics. Whereas, Bruno Mars connects to the lyrics and so does his video. He brings a new theme and direction to the pop sub-genre and he has already worked with Travis McCoy on the well known song 'Billionaire'. This shows how good branding and the right style image can lead to multiple viewings on the artists videos to make their name known.
This is a very popular album cover. The bright colours against the light back ground stand out when it is on sale. The side lighting against the face on the album cover highlights the emphasis this has on the song and how they are connected through the visuals and the lyrics as Bruno Mars is singing about a women and the image is the face of a women.
The second most popular music video in this weeks chart is The Wanted with their second single, 'Heart Vacancy'. The Wanted are the most popular boy band at the minute, next to JLS and Take That who are going on tour next year and they are all of the same sub-genre, which is pop. The Wanted are sex objects for young women ranging from 15-21. The group have successfully appealed to these ages by the connections between the lyrics and the visuals. They are also role models to male teenagers between the ages of 13-17 as they are very fashionable and male teenagers like to be fashionable to appeal to women.
The start of the music video consists of close ups on the location and the members of the boy band. This appeals to the audience as the fans of 'The Wanted' are interested in where the video has been shot and the close ups on the members show the audience who's who as they are a new boy band.
However, even though Pop is the most popular sub-genre in music, Rock is still a major part as it is one of the first sub-genres that came around. The Rock sub-genre has been very successful as it not only appeals to its primary audience through its use of typical rock conventions but it also appeals to secondary audiences as many bands have mutual songs, for example, We Are The Champions by Queen.
http://www.bbc.co.uk/radio1/chart/albums
In the music industry today, Rock sub-genre is often left behind because of how popular Pop sub-genre is in todays society. In the Top 40 album chart show, there are 3 rock bands in the top 10, Bon Jovi, Kings of Leon and Jamiroquai. Bon Jovi have released their greatest hits album to celebrate 25 years of being together as a band. They are so successful to this day as they not only appeal to the primary audience of rock but they produce a wide range of audiences as they keep up to date with the music of today and create music which appeals to todays audiences. One of their most popular songs is Always and this is known across the world, this is a very good example of how they have appealed to their secondary audiences.
Kings of Leon are another very successful rock band who have sold over 6.5 million copies world wide. They have successfully done this by not only appealing directly to their primary audience but by expending their brand image to their secondary audiences. They became well known through the songs "Sex on Fire" and "Use Somebody". They became well known through the songs "Sex on Fire" and "Use Somebody". "Sex on Fire" made it to number one in 5 countries, including the UK and "Use Somebody" made it to number 1 in 4 countries but came second in the UK. This shows how popular Kings of Leon's music is and these songs have left a lasting impression of the music world today.
This is a video of Kings of Leon performing their number one single "Sex on Fire" in many different venues. This shows how they continue the typical conventions of the rock sub-genre when they are performing and not just in their videos.
By Romany
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