Some indie videos does not follow Goodwin or Frasers typical conventions. Some are just so random, or so unconventional that they cannot fit into any category and cannot possibly be refernced to Goodwin and Frasers theories.
The Gorillaz have become world famous for their animated videos and have developed cartoon characters for each member of the band. This video for feel good inc is nothing like most other indie videos. There is however reference to Goodwins six points. There is a relationship between the visual and the music and the artists have certainly created their own iconography.
With reference to Frasers conventions of a music video, the video does make use of the music. Eg when the chorus is sung, the tempo slows down, the song becomes more mellow and the video slows down and suddenly becomes a lot less busy.
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