Ancillary Tasks: Digipack research

To go along with our music video, we are also producing digipacks and magazine advertisement's to fit with our brand image and target audience. We have researched many album covers and magazines to gather ideas and create our own.


The Rolling Stones - Exile on Main Street.

This is the tenth british album and twelfth american album by The Rolling Stones. This album cover applied to me as it is the brand image of Rolling Stones. The main part that applies to me is the black and white images and the one colour image which is their logo and it very well known around the world, especially from their album - Forty Licks. The images on this album betray the typical connotations of the rock and roll life style of drugs, partying and sex. The images are also a bit distorted which can symbolise the state of minds of the band. This album cover appeals to the rebellious, drug using teenagers who are out to have fun and this is what The Rolling Stones and our brand image is about. This album cover applies to the working class and our brand image and target audience applies to the working class, which is why we are using The Rolling Stones to gather ideas about our own brand image, digipacks and magazine advertisements. The props that are involved in this album cover are very typical of the rock and roll life style which applies to so many teenagers. This type of art work on the album cover is something we are very interesting in doing ourselves and maybe using this type of editing to create the same feel with our album cover that The Rolling Stones created. 


Led Zeppelin

This is a very simple album cover by Led Zeppelin but it is very effective. The random images over the colour represents the different brand image that Led Zeppelin has but they are mostly known for their rock and roll life styles. The simple colours on a white background make this album cover stand out and be recognised, it also fits the target audience of Led Zeppelin. This theme runs throughout the album and applies to the whole target audience. It is also very different to the type of music Led Zeppelin  produce and promote, the art work if very calm compared to the music but it represents the connotations of rock and roll very well as the images are random and they show drugs, sex and rock and roll. 


This is inside of the album and the disc. I like the randomness and the use of bright colours on the CD as it stands out from other rock and roll band and is noticed by their target audience which they have promoted very well too. The way the images are just put together on the CD is very well done and it applies to many audiences and has given me ideas for our album cover. 


To make sure we create the right 4 panels for our ancillary tasks, we are going off templates which professionals use in order to create a CD relevant to their artists.

This is a template of a CD case, these are used in order for the CD to be created properly and to make sure it appeals to the primary and secondary target audience. 




















Sex Pistols

When this album by the Sex Pistols was released it was highly influential and controversial as they were a punk british rock band. This is a very well known album cover and has influenced many albums since then. The bright colours of yellow, pink and black all stand out against each other and this is the brand image for the Sex Pistols as these colours run throughout there many albums. I have chosen this album to look at as it is very successful in appealing to its target audience and they know there brand image very well. I really like the logo of the Sex Pistols and how they have used the bright colours effectly. This shows connotations of there genre which is mix matched. The fonts on this album cover continue throughout there other albums as it is their housestyle and it makes the audiences aware of them as they automatically associate this font and housestyle with the Sex Pistols.

By Romany