Ideologies

In any music videos, there are ideologies that are put across to the audience in the lyrics and narrative of the video to appeal to the target audience. The messages and values of music videos change according to the artist of the video, the target audience and the narrative of the video. The most popular ideologies that is dominant in most music videos are the ideas and beliefs that are in society today. For example, in romantic music videos, the domnant ideology is 'Love conquers all' as this is always a part of society any where in the world.

The dominant ideologies in our music video are dominant in the teenagers society of today. It is all about having fun, living like there's no tomorrow, finding love and breaking the rules. This appeals to our target audience off our sub-genre as this is very rock and roll and espicially indie rock and roll. These ideolgies have been around since the early days of rock and roll and they became very popular thanks to bands such as, The Rolling Stones and Oasis.

By Romany