Some good progress group - however - all research should be done - are you doing this for homework? defintions and all branding research should have been done by now - also include some research on artists logos and brands too!
a) Remember to define branding before you link it to the music industry and artists - see your packs - use quotes and reference them!
b) Remember to link the demographics and psychographic theories and ideas to DEFINE WHO YOUR TARGET AUDIENCE IS!!! Define your target audience clearly.
C) Make sure that any research is linked back to YOUR PRODUCT! Otherwise it isnt relevant research E.g. most popular genres post!
PLANNING:
a) Now you need to define THE BRAND IMAGE - of your artist
b) remind us of your target audience and explain how this brand image will appeal to them
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c) Now include videos that inspired you - storyboards, animatics, props lists, casting shots and location shots/scouting, shooting schedules, risk assessment sheets for shoots etc...
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